Affordable Website Solutions

Website Marketing

Whether you have an existing website or are getting a new website you will need to market your website in order for it to archive its full potential. The importance of website marketing can not be overstated. Would you launch a new service or open a new shop without telling anybody. It might seem seem obvious but the biggest reason for websites to fail is the failure to promote the site to the correct target market.

Just like any other business the Internet only works if people can find you. To this end you need to promote your website both online and offline. You will then need to decided who your target market is and employ the appropriate services to promote your website to that market.

An example of the power of advertising is one of our clients who started a coordinated marketing campaign using both online and offline marketing and saw a 300% increase in online orders in six months. So take the time to read this document and give your website a chance to perform at its best.

 

Search Click Advertising

The major search engines such as Google and Bing offer Click Advertising. These are adverts the appear on the right of the page when people do searches. Click advertising allows you to target specific search terms and geographic areas. You set the rate you are prepared to pay for a click and you can set a monthly budget for advertising. Click Advertising is generally the best way to generate traffic to your website.

 

Specialist Directories

With so many websites now selling the same goods website users are turning to specialist directories and shopping comparison sites as a way of finding the items they want. Services such as DealTime and Kelkoo are among the most popular for shopping comparison.

Examples of directory services are:

E-Mail Direct Marketing

The use of e-mail as a direct marketing tool has increased significantly over the past few years. However the line between legitimate direct marketing and spam e-mail is a fine line. As a rule it is generally considered that anyone undertaking direct marketing via e-mail should observe some general rules.

  1. Do not purchase e-mail lists form any company or website who offers such a service.
  2. Don't use bulk mailing services that don't require you to provide the intended recipient list.
  3. Do not harvest e-mail address instead offer an opt-in service.
  4. Offer recipients the ability to opt-out of the mailing list.
  5. You can use the e-mail addresses of people or businesses that you have an existing relationship with.
  6. Always put the e-mail addresses in the BCC field to prevent disclosure of the mailing list to others.
  7. E-Mail addresses that contain an individuals name are consider personal information and will be covered by data protection laws.

If you decided to carry out e-mail marketing then there are number of different ways that this can be carried out. You can simply use your own e-mail application, use a bulk e-mail application or use a bulk e-mail service.

 

General Advertising

Another way of advertising your website is through the use of banner advertising. This form of advertising is best used on website where your type of customer is most likely to visit. For example if you selling football related products then you should consider sports and football related websites as a place to advertise.

In summery all websites require work to ensure that it is advertised and marketed at your target market. All websites that are produced by 3 Legs Limited have been designed to allow search engines to index the site. You will still need to market the website to get visitors to the website.

 

E-Commerce Store Marketing

In Store Promotion

  • Promote the website address
  • Include website address on all receipts
  • Hand-outs with all sales promoting website
  • Promote exclusive offers and product lines only available online
  • Collect email addresses for email marketing

On Site Promotion

  • Rotating promotion banners linking to key parts of your website
  • Special offers page with exclusive online only offers
  • Mailing List signup to collect email addresses for email marketing
  • Ad banners for products within the website
  • Change featured products regularly
  • Have online exclusive product lines or pricing
  • Try to offer FREE delivery where possible

Online Marketing

  • Google Adwords
  • Shopping Comparison sites
  • Banner Advertising
  • Consider Amazon and Play.com’s Trader Services